Plan a month of content tonight. None of it feels AI-generated.
Sit down once. Walk away with 30 days of content in your voice. Built on the behavioral science behind why people pay attention. No more 11pm blank-canvas panic. No more deleting what your AI tools just gave you back.
Where should I send it?
Free. One email to deliver it, plus the occasional short, useful note after. Unsubscribe with one click.
From Dr. Emily Neuhoff, cognitive psychologist · Commit Me Co
It's 11pm. Tomorrow needs a post. You've got nothing.
You opened ChatGPT and the first line was "🚀 Excited to share" so you closed it. You tried again yourself. Decided that one was off too. You're going to skip posting again. Then feel bad about skipping. Then see someone else post the thing you've been meaning to say for three weeks. Then quietly wonder why your work isn't landing the way it should.
It's not your work. It's that you're doing this twelve separate times a month with no plan, no voice rules, and no system. The kit is the system.
Same idea. Two very different posts.
"🚀 Excited to share that in today's fast-paced digital landscape, leveraging AI to unlock your content potential is a game-changer. Here are 5 tips to transform your business…"
"I deleted four captions last night before I wrote one. Not because they were wrong — because they weren't mine. Here's the rule I use now to tell the difference in about ten seconds."
The kit is what turns the left one into the right one — thirty times in a row, without you starting from a blank page.
Built for creatives who'd rather make than market.
For you if
- ✓You're a solo creative or small studio and the content falls to you.
- ✓You've tried AI for content and most of what it gives back makes you delete it.
- ✓You post inconsistently because every piece takes too long to start from scratch.
- ✓Your work is genuinely good and you can feel it isn't reaching who it should.
Not for you if
- –You want a blank calendar template to fill in by hand.
- –You're looking for prompts that crank out generic posts at volume.
- –You have a content team running this for you.
- –You're hoping someone will give you permission to be louder.
Sit down once. Walk away with the month.
About 90 minutes the first time. Faster every month after.
Set your voice.
A short exercise captures the way you actually sound, the things you say and the things you'd never say. Every prompt downstream uses it.
Run the 30-day map.
The prompts walk you through a month of content, one piece at a time, each built on a specific behavioral move so it actually lands.
Brain-scan, then schedule.
Run the 60-second checklist on each piece, queue them up, close the laptop. Same workflow next month, twice as fast.
Not a wall of posts. A sequence.
Every week has a job, and every day inside it has a job. Week one earns attention, week two earns trust, week three makes the case — and the ask only shows up in week four, once the first three have done their work. Rest days are in the plan on purpose; the gaps are what keep the rest from reading as noise.
You don't build this order. It's already built. You just fill it with your voice.
I'm Emily. I study why people pay attention.
I have a PhD in cognitive psychology and I run Commit Me Co, a behavioral science and AI marketing studio. Ten-plus years of studying how people think, decide, and act, across nonprofits, healthcare, education, and tech. These days my job is reading the marketing of brands that aren't getting the response they should, finding the exact moment the buyer's brain checks out, and rebuilding the strategy from there.
Here's the part "just post more" and "just use better AI prompts" both skip: attention runs on prediction. When your marketing pattern-matches with everything else in a buyer's feed, their brain files it as handled and moves on. This kit is how you find those moments, and what to do instead.
Send me the kitFour pieces, one workflow.
Designed to be used the first night, not bookmarked for later.
The Anti-Ick Voice Profile
A 10-minute exercise that captures how you actually sound. Every prompt downstream uses it, so AI stops sanding your voice down to nothing.
The 30-Day Content Map
A behavioral structure for the month. Which kinds of content show up when, what each one does for the reader, and the order that compounds. Not a calendar to fill, a plan that's already built.
The Anti-Ick AI Prompt Stack
Prompts for everything you actually make: captions, hooks, scripts, threads, image briefs, carousel beats. All running on the eight biases behind why people pay attention, plus your voice profile. No AI slop.
The 60-Second Brain Scan
A pre-publish checklist. Ten yes/no questions you run on each piece before it goes out. Catches the moments a reader's brain checks out.
Not a 90-day content calendar to fill in by hand. Not 101 post ideas. Not AI-generated slop you'll end up redoing anyway. Not just for writers. Not for content teams. It's a system you run yourself, tonight, and again next month.
What Emily builds for brands when they hire her.
Behavioral marketing systems and the AI workflows that hold them together. The kit is one slice of that work, packaged so you can run it yourself.
"Emily built me a system. Behavioral strategy for how my site moves people through it, plus AI automating the parts of my workflow that were eating my time. Same site, same offer, 40% more inquiries. She does the part of marketing most people just guess at."
"Emily walked us through the behavioral read on which marketing was actually moving people, and which was just paying for attention. We stopped guessing across Instagram and Google and built the system around what was working. Ad spend down, revenue up. We wish we'd found this sooner."
The three questions everyone asks.
How long does it actually take to plan the month?+
About 90 minutes the first time. Ten on the voice profile, an hour running the 30-day map with the prompts, the rest on the brain scan. Next month is faster because your voice profile is already done.
Do I need any background in behavioral science?+
No. I have the PhD so you don't have to. The eight behavioral moves are baked into the prompts and the brain scan. You don't have to learn them, you just use them.
What happens the second I hit submit?+
The kit lands in your inbox within a minute or two (check Promotions if it's hiding). After that, you'll hear from me occasionally with one short, useful note. If it's not your thing, one click and you're off the list.
It's free, and it'll save you the next 11pm content panic.
Drop your email. Sit down with it once this week. By Saturday you've got the month. Then go make a few things you're actually proud of.
Send me the kit